Melding good optics and good astronomy -- Making every photon count! Gil Moretto University of Durham, UK Advancing astronomical knowledge has a close relationship to light gathering power, but it also depends on how "efficiently" light is gathered. I present here a few examples from my own experience which illustrate what I consider to be the important concepts for new astronomical instruments and facilities. Topics including: liquid mirror telescopes; active correctors for fixed primary mirror observing up to 22.5 Deg from zenith and a solution for tracking liquid mirror telescopes and the new generation of huge and heavy 50-100M telescopes; new techniques for integral field spectroscopy - where source's spatial information is preserved - and the new generation of HIGHEST dynamic range off-axis telescopes for photometry and angular resolution will be presented. These examples are intended to corroborate our principle of light gathering efficiency: "the more tenuous the optical information is, the more efficient the system should be"!